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How to Write Ad Copy That Actually Works

Lead Generation Wisdom
February 10, 2025•2 min read

How to Write Ad Copy That Actually Works

Running ads without strong copy is like throwing money into a wishing well and hoping for leads. If you want your PPC ads to convert (aka turn clicks into actual business), you need to nail your messaging. At Everett Marketing Agency, we specialize in Google Business Profiles, Lofty website build-outs, PPC campaigns, and expert SEO strategies, so we know a thing or two about what makes ad copy perform.

Here’s how to make your ads do the heavy lifting:

1. Use Action-Oriented Headlines

People scroll fast, so your headline needs to stop them in their tracks. Use phrases like “Find Your Dream Home Today” or “Boost Your Business with Expert Marketing” to create a sense of urgency and excitement. The goal? Get them to click—not just keep scrolling.

2. Highlight What Makes You Different

Why should someone choose you over the competition? Maybe you’re a local market expert, offer unbeatable service, or have exclusive deals. Whatever your edge is, make sure it’s front and center in your copy.

3. Include a Strong Call-to-Action (CTA)

A great ad doesn’t just tell people something—it guides them to take action. Whether it’s “Schedule a Free Consultation”, “View Listings Now”, or “Get Your Custom Marketing Plan”, your CTA should make it crystal clear what the next step is.

4. Add Emotional Appeal

People don’t just buy products or services—they buy solutions to their problems. Tap into emotions by painting a picture of the lifestyle or success they could have. Instead of saying “We offer top-rated SEO services”, say “Get found online and grow your business effortlessly.” See the difference?

5. Test, Adjust, and Repeat

Even the best marketers don’t get it perfect on the first try. A/B test different headlines, CTAs, and messaging to see what gets the best results. Small tweaks can lead to big improvements in performance.

Let’s Get Those Clicks Turning into Clients

At Everett Marketing Agency, we don’t just write ad copy—we build strategies that drive traffic, increase conversions, and grow your business. If you’re ready to level up your marketing, let’s chat. Hit us up, and let’s create something that actually works.

More useful resources:
Kickstart Your Google PPC Ad Strategy: A No-Nonsense Guide for Real Estate Pros
How to Rank Higher on Google: 5 No-Nonsense Tips for Real Estate Pros
How to Write a Real Estate Bio That Attracts Clients

See what clients are saying about working with EMA HERE.

CONTACT US

Email: [email protected]

Phone: (725) 999-4049

Ali Everett is an accomplished author, certified public speaker, former Mrs. Nevada International, and literacy advocate. With 15 years of entrepreneurial experience alongside her husband, Sean, they seamlessly complement each other’s strengths to drive success. Ali’s top 2 favorite EMA services are Google Business Profiles and Blogging. She believes these are the best-kept secrets for building long-term visibility and success. Since 2016, Ali has been creating evergreen content that helps her clients stand out and thrive. A seasoned entrepreneur, she has bought and sold multiple companies, but digital marketing remains her greatest professional joy. When Ali isn’t busy delivering impactful results for her clients, you can find her gardening, trying extravagant recipes, homeschooling her children, or jet-setting to her next adventure.

Ali Everett

Ali Everett is an accomplished author, certified public speaker, former Mrs. Nevada International, and literacy advocate. With 15 years of entrepreneurial experience alongside her husband, Sean, they seamlessly complement each other’s strengths to drive success. Ali’s top 2 favorite EMA services are Google Business Profiles and Blogging. She believes these are the best-kept secrets for building long-term visibility and success. Since 2016, Ali has been creating evergreen content that helps her clients stand out and thrive. A seasoned entrepreneur, she has bought and sold multiple companies, but digital marketing remains her greatest professional joy. When Ali isn’t busy delivering impactful results for her clients, you can find her gardening, trying extravagant recipes, homeschooling her children, or jet-setting to her next adventure.

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