How to Rank Higher on Google: 5 No-Nonsense Tips for Real Estate Pros

Let’s be real—Google runs the internet. And if you’re not showing up where potential clients are searching, you’re leaving money on the table. Everett Marketing Agency knows exactly how to get you ranking higher, getting more leads, and closing more deals.

Here are five no-nonsense ways to boost your visibility on Google and dominate the search results:

1. Get Verified on Google Business Profile (GBP)

First things first—if your Google Business Profile isn’t verified, you’re basically invisible. Google won’t take you seriously, and neither will potential clients. Verifying your GBP proves you’re legit and opens the door for more local traffic. If you haven’t done this yet, stop reading and go verify your listing. We’ll wait.

2. Optimize Your Website URL

Your Google Business Profile should have your website link front and center. Seems obvious, right? But you’d be shocked how many agents forget this crucial step. A direct link to your site means more traffic, more leads, and a better chance of converting lookers into buyers. If your website URL isn’t listed (or worse, it’s outdated), fix it ASAP.

3. Collect More Google Reviews

Google loves social proof, and so do potential clients. The more positive reviews you have, the higher you rank and the more trustworthy you appear. Don’t be shy—ask happy clients to leave a review. Make it easy by sending them the link and even throwing in a quick “thank you” gift for their time. Those stars aren’t just for show; they directly impact your rankings.

4. Answer Questions Before People Ask

Ever notice that little Q&A section on a Google Business Profile? That’s prime real estate. Be proactive—fill it with the questions you get asked all the time:

• “How’s the market right now?”

• “What’s your commission structure?”

• “Do you work with first-time buyers?”

If you don’t add answers, Google will let random people do it for you (and trust us, you don’t want that). Stay in control of your narrative.

5. Use Google Posts to Stay Relevant

Google Posts are like mini social media updates—except they show up in search results. Use them to highlight new listings, share market updates, or announce open houses. The more active your profile is, the more Google rewards you with higher rankings. Simple, right?

Let’s Make Google Even More Simple

You don’t have to fight the algorithm—you just have to play the game the right way. At Everett Marketing Agency, we specialize in helping real estate professionals dominate Google using expert SEO tactics. We would love to be your GBP management service. Leave the techy stuff to us so you can focus on closing the deals. Schedule your demo today (725) 999-4049.

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