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Unlocking Real Estate Success with Google Business Profiles (GBP)

Google Business Profile Pointers
January 13, 2025•3 min read

Unlocking Real Estate Success with Google Business Profiles (GBP)

Google Business Profile—previously called Google My Business—connects businesses with customers through Google Search and Maps.

Having a GBP isn't just a "nice-to-have." It’s an essential tool to increase your visibility, boost credibility through reviews, and keep your business info front and center.

Already Have A GBP?

Maximize your local visibility with our Google Business Profile Audit Tool. This powerful tool identifies gaps in your profile setup, from missing details to missed SEO opportunities, and provides actionable recommendations to help you attract more business in your market. Stay ahead of the competition by ensuring your profile ranks higher in local searches and drives more qualified leads to your business. Get instant results with our FREE GBP Audit by clicking HERE.

Why Every Real Estate Pro Needs a Google Business Profile

What Is Google Business Profile?

Think of Google Business Profile (GBP) as your digital storefront. It’s a free tool that lets you manage how your business appears on Google Search, Maps, and even Shopping.

Here’s the kicker: you don’t need a physical office. Real estate agents, contractors, and mobile businesses can thrive with a GBP, connecting directly with local clients through accurate and timely updates.

Is Google Business Profile Free?

Yes, it’s 100% free. No strings attached. And with the right strategies, it can deliver real results.

The Three Biggest Wins from Google Business Profiles

1. Skyrocket Your Visibility on Google

When people search for "real estate agent near me" or similar terms, you want to show up in the local pack—the map and business results that dominate Google’s top search real estate (pun intended).

Optimizing your profile makes your business more likely to appear in these coveted spots, especially for mobile users who love searching “on the go.” Fun fact: searches including "where to buy" or "near me" have surged over 200% recently.

2. Build Credibility with Reviews

Customer reviews can make or break a business. Did you know 97% of people read online reviews before making a decision?

With GBP, your reviews are front and center. A mix of glowing feedback and constructive criticism shows authenticity. Bonus: Replying to reviews—good or bad—makes you stand out as a business that truly cares.

3. Share Key Business Info with Ease

Your GBP isn’t just a profile; it’s a communication hub. Whether it’s sharing your business hours, announcing holiday closures, or updating services, you’re keeping clients informed in real time.

How EMA Maximizes Your Google Business Profile

Managing your GBP is a game-changer—but let’s face it, not everyone has the time to do it right. That’s where Everett Marketing Agency (EMA) steps in.

We’ll handle everything:

  • Completing your business details to perfection.

  • Responding to reviews to build trust.

  • Posting images, updates, news, and events.

With EMA, you’ll stay ahead in local search, pull in high-quality organic leads, and solidify your reputation as the go-to in your market.

Ready to Dominate Local Search?

Like what you read? Let’s chat and help you take control of your digital marketing. Together, we’ll make your Google Business Profile work as hard as you do.

Contact EMA

Email: [email protected]

Phone: (725) 999-4049

Ali Everett is an accomplished author, certified public speaker, former Mrs. Nevada International, and literacy advocate. With 15 years of entrepreneurial experience alongside her husband, Sean, they seamlessly complement each other’s strengths to drive success. Ali’s top 2 favorite EMA services are Google Business Profiles and Blogging. She believes these are the best-kept secrets for building long-term visibility and success. Since 2016, Ali has been creating evergreen content that helps her clients stand out and thrive. A seasoned entrepreneur, she has bought and sold multiple companies, but digital marketing remains her greatest professional joy. When Ali isn’t busy delivering impactful results for her clients, you can find her gardening, trying extravagant recipes, homeschooling her children, or jet-setting to her next adventure.

Ali Everett

Ali Everett is an accomplished author, certified public speaker, former Mrs. Nevada International, and literacy advocate. With 15 years of entrepreneurial experience alongside her husband, Sean, they seamlessly complement each other’s strengths to drive success. Ali’s top 2 favorite EMA services are Google Business Profiles and Blogging. She believes these are the best-kept secrets for building long-term visibility and success. Since 2016, Ali has been creating evergreen content that helps her clients stand out and thrive. A seasoned entrepreneur, she has bought and sold multiple companies, but digital marketing remains her greatest professional joy. When Ali isn’t busy delivering impactful results for her clients, you can find her gardening, trying extravagant recipes, homeschooling her children, or jet-setting to her next adventure.

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