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Drive More Traffic to Your Website with Google Business Profile

Google Business Profile Pointers
February 26, 2025•3 min read

Drive More Traffic to Your Website with Google Business Profile

If you're not leveraging Google Business Profile (GBP) to boost your website traffic, you're missing out on a powerful (and free) marketing tool. This free tool from Google is a powerhouse for getting your business in front of the right people—without spending a dime on ads. And if you optimize it right, it can be a major lead generator for your real estate business.

So, let’s break it down. Here’s how to use Google Business Profile to get more eyes on your website and, ultimately, more clients.

1. Add Your Website Link (Seriously, Do It)

This might sound like a no-brainer, but you’d be surprised how many businesses skip this step. Adding your website link to your GBP profile makes it super easy for potential clients to learn more about you. When someone searches for real estate services in your area, they’re not just looking for an address—they want to see your listings, read your content, and get a feel for who you are. Make sure your website link is front and center so they don’t have to go hunting for it.

2. Use Google Insights to See What’s Working

GBP has a built-in analytics tool called Google Insights, and it’s a goldmine of information. It tells you things like:

  • How people are finding your business (search terms, direct searches, etc.)

  • Where they’re coming from

  • What actions they’re taking on your profile (clicks, calls, direction requests)

This data helps you fine-tune your strategy. If certain keywords are bringing in traffic, double down on them. If people are clicking on your phone number more than your website, consider making your online content more engaging.

3. Post New Listings & Keep Your Profile Active

Google loves fresh content. That’s why regularly updating your GBP with new property listings, client testimonials, and market updates keeps you relevant. Treat your profile like social media—post your newest properties, share open house details, and highlight market trends. The more active your profile, the more visibility you get in search results.

4. Highlight Your Services Clearly

Don’t make potential clients guess what you do. GBP has a Services section where you can list exactly what you offer—whether it’s buyer representation, seller services, relocation expertise, or investment consulting. Use clear, keyword-rich descriptions so that when people search for those services, Google knows to show your business.

5. Engage with Client Reviews (Even the Bad Ones)

Client reviews are gold when it comes to building trust. Encourage happy clients to leave reviews, and when they do—respond to them! A simple “Thank you for trusting us with your home search!” goes a long way.

For negative reviews, don’t ignore them. Address concerns professionally and show that you care about customer experience. This not only helps you build credibility but also signals to Google that your business is active and engaged.

The Bottom Line? GBP is a Traffic-Driving Machine

Your Google Business Profile is one of the easiest ways to drive more traffic to your website without spending a dime. Set it up, optimize it, and keep it active.

Need help managing your Google Business Profile, Lofty CRM build-out, or PPC ad campaigns? That’s what we do best at Everett Marketing Agency. Let’s get your business in front of the right people—book a free consultation today! Call (725) 999-4049

Other helpful resources:
How to Set Up a Google Business Profile to Attract More Real Estate Clients
Audit Your Google Business Profile

CONTACT US

Email: [email protected]

Phone: (725) 999-4049

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Ali Everett is an accomplished author, certified public speaker, former Mrs. Nevada International, and literacy advocate. With 15 years of entrepreneurial experience alongside her husband, Sean, they seamlessly complement each other’s strengths to drive success. Ali’s top 2 favorite EMA services are Google Business Profiles and Blogging. She believes these are the best-kept secrets for building long-term visibility and success. Since 2016, Ali has been creating evergreen content that helps her clients stand out and thrive. A seasoned entrepreneur, she has bought and sold multiple companies, but digital marketing remains her greatest professional joy. When Ali isn’t busy delivering impactful results for her clients, you can find her gardening, trying extravagant recipes, homeschooling her children, or jet-setting to her next adventure.

Ali Everett

Ali Everett is an accomplished author, certified public speaker, former Mrs. Nevada International, and literacy advocate. With 15 years of entrepreneurial experience alongside her husband, Sean, they seamlessly complement each other’s strengths to drive success. Ali’s top 2 favorite EMA services are Google Business Profiles and Blogging. She believes these are the best-kept secrets for building long-term visibility and success. Since 2016, Ali has been creating evergreen content that helps her clients stand out and thrive. A seasoned entrepreneur, she has bought and sold multiple companies, but digital marketing remains her greatest professional joy. When Ali isn’t busy delivering impactful results for her clients, you can find her gardening, trying extravagant recipes, homeschooling her children, or jet-setting to her next adventure.

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