Lofty CRM Experts

Make Lofty CRM Work for You: Practical Customization Tips for Real Estate Agents

Lofty
January 07, 2026•0 min read
Custom HTML/CSS/JAVASCRIPT
Lofty CRM customizationHow to customize Lofty CRMLofty CRM Smart PlansLofty CRM automationLofty CRM setup for realtors
Sean Everett is the visionary behind EMA, a company born from his frustration with third-party platforms that locked agents into lengthy contracts, overpriced services, and minimal returns. A licensed Realtor® since the early 2000s, Sean’s real estate expertise combined with his passion for tech has made him a pioneer in digital marketing solutions tailored for the real estate industry. With years of experience running teams and consistently ranking in the top 1% of agents, Sean earned nicknames like "The Professor" and "The Mayor" at his previous brokerage for his unmatched ability to solve digital marketing challenges. His hands-on knowledge of real estate allowed him to create EMA, empowering agents to take control of their digital marketing and thrive in a competitive market. Sean’s favorite EMA services include Lofty CRM buildouts and consulting. He believes a well-designed website—optimized for efficiency, automation, and aesthetics—can make lead generation almost effortless. For over a decade, Sean has been helping agents, teams, and brokerages level up their marketing strategies and dominate in their area. When Sean isn’t geeking out over websites, lead gen, and Google Business Profiles, he’s spending quality time with his kids gaming, discovering the next best sushi spot, or taking his wife out on well-deserved date nights.

Sean Everett

Sean Everett is the visionary behind EMA, a company born from his frustration with third-party platforms that locked agents into lengthy contracts, overpriced services, and minimal returns. A licensed Realtor® since the early 2000s, Sean’s real estate expertise combined with his passion for tech has made him a pioneer in digital marketing solutions tailored for the real estate industry. With years of experience running teams and consistently ranking in the top 1% of agents, Sean earned nicknames like "The Professor" and "The Mayor" at his previous brokerage for his unmatched ability to solve digital marketing challenges. His hands-on knowledge of real estate allowed him to create EMA, empowering agents to take control of their digital marketing and thrive in a competitive market. Sean’s favorite EMA services include Lofty CRM buildouts and consulting. He believes a well-designed website—optimized for efficiency, automation, and aesthetics—can make lead generation almost effortless. For over a decade, Sean has been helping agents, teams, and brokerages level up their marketing strategies and dominate in their area. When Sean isn’t geeking out over websites, lead gen, and Google Business Profiles, he’s spending quality time with his kids gaming, discovering the next best sushi spot, or taking his wife out on well-deserved date nights.

LinkedIn logo icon
Instagram logo icon
Youtube logo icon
Back to Blog