10 Google Business Profile Tips to Get More Clicks, Calls, and Clients

I want to talk about something that's been a huge bonus for my business and millions of other businesses: optimizing your Google Business Profile (GBP). It's one of those things that's easy to overlook but can make a massive difference in attracting more clients and standing out locally. I will be sharing 10 straightforward tips so you can get the most out of your GBP.

1. Use High-Quality Photos

You know how first impressions matter, right? Well, the same goes for our online presence. Businesses with photos receive 42% more requests for directions. So, let's showcase your best work with clear, high-resolution images. Think of it as giving potential clients a virtual tour.

2. Keep Your Business Hours Updated

Nothing frustrates a client more than showing up to a closed door when they thought you were open (this literally just happened to me with my favorite sushi restaurant). Let's make sure your operating hours are always current, including any holiday changes. It's a simple way to build trust and keep folks coming back.

3. Highlight Special Offers

Got a special deal or event coming up? Let's shout it from the (digital) rooftops! Promoting these on your profile not only grabs attention but also gives people a reason to choose you over the competition.

4. Engage with Q&A

People have questions, and we've got answers. By addressing common queries directly on your profile, we can engage potential clients and showcase your expertise. Plus, it saves time by providing instant info.

5. Verify Your Business Location

Accuracy is key. Ensuring your address and location are correctly marked on the map helps clients find you easily and boosts your credibility. It's a quick check that can prevent a lot of confusion.

6. Encourage Customer Reviews

Positive reviews can significantly boost your visibility and attract more clients. Let's encourage satisfied customers to share their experiences. Responding to reviews, whether good or bad, shows that you value feedback and are committed to improving.

7. Utilize Google Posts

Regular updates keep your profile fresh and engaging. Sharing news, offers, or events through Google Posts can drive more interaction and keep you top-of-mind for clients.

8. Optimize for Keywords

Incorporating relevant keywords into your business description can improve your search rankings. Let's think about what your clients are searching for and make sure those terms are reflected in your profile.

9. Add Products and Services

Listing your offerings gives clients a clear idea of what we provide. Detailed descriptions can answer questions before they're even asked and can set you apart from others.

10. Monitor Insights

Google provides analytics on how people find and interact with your profile. Keeping an eye on these insights can help you understand what's working and where you can improve.

Ready to Get More Clicks and Clients? Let’s Make It Happen!

By implementing these tips, you're not just enhancing your online presence; you're making it easier for clients to find and choose you. If you need a hand with this or want to explore more ways to boost your visibility, let's chat. At Everett Marketing Agency, we specialize in managing Google Business Profiles, Lofty CRM build-outs, and PPC ad campaigns. Together, we can take your business to the next level. Call (725) 999-4049

Other helpful resources:
How to Set Up a Google Business Profile to Attract More Real Estate Clients
Audit Your Google Business Profile

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