Lofty Celebrates Successful 2023

Lofty Celebrates Successful 2023

Website Tips + Lofty Advice
January 11, 2024•3 min read

Lofty Celebrates a Successful 2023!

Check out the recent year in review from Lofty!

Lofty is EMA's favorite CRM to build out. Here at Everett Marketing Agency, we wanted to share the success Lofty had in 2023.

Read Lofty's article below.

Happy New Year!

As we bid farewell to 2023, Lofty's filled with gratitude and excitement. Lofty want to take this moment to express their heartfelt thanks to our loyal customers, the dedicated real estate community, and their hardworking team. It's been a remarkable journey, and they couldn't have achieved this success without your support.

A Year of Transformation

Our recent rebrand in 2023 marked a significant milestone in the evolution of our company. It underscores our relentless commitment to providing practical AI-powered innovations tailored to modern real estate professionals. This transformative journey was led by our Chief Technology Officer and 2023 HousingWire Tech Trendsetter winner, Henry Li.

Empowering Real Estate Professionals

In 2023, we introduced strategic new product features, all powered by AI, designed to streamline time-consuming processes and empower agents to excel in what they do best—serving their clients. Some of the standout product highlights from 2023 include:

1. AI Marketing Assistant

Our AI Marketing Assistant has been a game-changer. It not only saves valuable time for agents but also enhances their marketing efforts, resulting in higher productivity and lead conversion.

2. ChatGPT Integrations

Integrating ChatGPT into our platform has further improved communication between agents and clients. It offers a more personalized and efficient way of addressing queries, leading to better customer satisfaction.

3. Enhanced Lofty Mobile App

Our mobile app got a significant upgrade, making it even more user-friendly and feature-rich. Real estate professionals can now access all the tools they need on the go, ensuring they never miss an opportunity.

Remarkable Growth

In 2023, we achieved a remarkable 20% year-over-year increase in customer seats. Currently, we proudly serve nearly 50,000 real estate professionals nationwide. We welcomed several notable brokerages to the Lofty family, including Fusion Realty, Samson Properties, Embarc, and Nebraska Realty. Additionally, we were honored to be named a Trusted Solution Provider for eXp Realty and to partner with Realty ONE Group, offering their 20,000 agents access to our innovative platform. Moreover, Leading Real Estate Companies of the World® included Lofty's award-winning platform in its Solutions Group program, benefitting its global network of 550 market-leading real estate firms.

The Power of AI

For nearly five years, AI has been the driving force behind our award-winning platform. In 2023, we saw overwhelming success with our intuitive chatbot AI Assistant. It significantly increased agent productivity and conversion rates. Daily messages handled by AI Assistant surged by more than 322%, and daily lead responses saw a remarkable increase of more than 108%. With an impressive 93% conversational accuracy rate, the chatbot's ability to deliver high-quality interactions is the result of our continuous efforts to humanize AI and five years of strategic product development. And we're just getting started!

Looking Ahead

As we embark on a new year, we are filled with enthusiasm for the opportunities it may bring. We remain steadfast in our commitment to relentless product innovation and serving the needs of hardworking real estate professionals. From all of us at Lofty, we wish you a wonderful holiday season and a happy new year!

Remember, Everett Marketing Agency is the number one choice for CRM build outs and customization - book a free demo today! www.EverettMarketingAgency.com

Thank you for being a part of the Lofty family, and here's to a successful and prosperous 2024!


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Sean Everett is the visionary behind EMA, a company born from his frustration with third-party platforms that locked agents into lengthy contracts, overpriced services, and minimal returns. A licensed Realtor® since the early 2000s, Sean’s real estate expertise combined with his passion for tech has made him a pioneer in digital marketing solutions tailored for the real estate industry. With years of experience running teams and consistently ranking in the top 1% of agents, Sean earned nicknames like "The Professor" and "The Mayor" at his previous brokerage for his unmatched ability to solve digital marketing challenges. His hands-on knowledge of real estate allowed him to create EMA, empowering agents to take control of their digital marketing and thrive in a competitive market. Sean’s favorite EMA services include Lofty CRM buildouts and consulting. He believes a well-designed website—optimized for efficiency, automation, and aesthetics—can make lead generation almost effortless. For over a decade, Sean has been helping agents, teams, and brokerages level up their marketing strategies and dominate in their area. When Sean isn’t geeking out over websites, lead gen, and Google Business Profiles, he’s spending quality time with his kids gaming, discovering the next best sushi spot, or taking his wife out on well-deserved date nights.

Sean Everett

Sean Everett is the visionary behind EMA, a company born from his frustration with third-party platforms that locked agents into lengthy contracts, overpriced services, and minimal returns. A licensed Realtor® since the early 2000s, Sean’s real estate expertise combined with his passion for tech has made him a pioneer in digital marketing solutions tailored for the real estate industry. With years of experience running teams and consistently ranking in the top 1% of agents, Sean earned nicknames like "The Professor" and "The Mayor" at his previous brokerage for his unmatched ability to solve digital marketing challenges. His hands-on knowledge of real estate allowed him to create EMA, empowering agents to take control of their digital marketing and thrive in a competitive market. Sean’s favorite EMA services include Lofty CRM buildouts and consulting. He believes a well-designed website—optimized for efficiency, automation, and aesthetics—can make lead generation almost effortless. For over a decade, Sean has been helping agents, teams, and brokerages level up their marketing strategies and dominate in their area. When Sean isn’t geeking out over websites, lead gen, and Google Business Profiles, he’s spending quality time with his kids gaming, discovering the next best sushi spot, or taking his wife out on well-deserved date nights.

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